Skip to content
Home » The 5 Best Product Content Generators in 2024

The 5 Best Product Content Generators in 2024

Table of Contents

As eCommerce continues to evolve at a breakneck pace, we customers are constantly expecting extremely high standards of product experience. Competitive performance is becoming a critical benchmark by which we measure how attractive a merchant is to us as potential purchasers. One area where businesses are stepping up to meet this demand for information quality is AI-powered content generation. These tools offer online merchants, be they B2C, B2B or D2C, a cutting-edge solution to produce high-quality, compelling product information which both captures customers’ attention and drives higher sales.

Below, we take a close look at the five best product content generators in 2024, highlighting their features, benefits, and why they stand out in a market where these tools are proliferating (paid and free).

Why are AI product description generators such a big deal?

In a nutshell, because they are revolutionising how online businesses create product content. They offer numerous advantages compared to the old ways of content production, making them an indispensable piece of the digital toolkit for eCommerce businesses aiming to stay competitive, optimise product listings and drive conversions.

Among their benefits:

  1. Time saved: AI generators can create product descriptions (even in their hundreds) in a few seconds – significantly less than the time spent on the equivalent volume of text.
  2. Consistency: Maintaining a consistent brand voice across all product listings is a clear sign to the customer (even if subliminally) that this business has a strong brand identity. AI product content generators guarantee uniformity in tone and style, enhancing your brand cohesion.
  3. SEO best practices: Many AI generators can research and include relevant keywords naturally, improving search engine rankings and visibility, which is a given for attracting organic traffic.
  4. Enhanced creativity: Current AI product content generators can suggest new, engaging, and unique ways to describe products, making these descriptions not only informative but also highly persuasive for potential customers.
  5. Scalability: Businesses with large product catalogues often find generating product descriptions overwhelming (not to mention inordinately time and resource-consuming) if they’re doing it manually. AI product content generators can be trained to produce descriptions in bulk, making it far easier to scale high-volume content creation workflows.

What features do AI product content generators need to be the best?

The best product content generators in 2024 boast certain features that set them apart from the rest. Here’s what to look for: 

Integration capabilities: Seamless integration with major Product Information Management (PIM) systems like Akeneo, Pimberly, and Sales Layer – essential for optimal workflow management.

Customisation: Customisable descriptions to match a brand’s unique voice, tone, and style. The best allow for brand-specific training to ensure content aligns with the business’s brand messaging. 

Multi-language generation: Businesses operating in multinational markets, need multi-language support. The ability to generate product descriptions in various languages enables effective, compelling information for a global audience.

Bulk generation: Extensive product ranges need a tool which can efficiently generate multiple descriptions rapidly, with the capacity to make changes in real time.

SEO features: To ensure content is not only engaging but also high-ranking on search engines, businesses need built-in SEO features, including keyword integration, SEO titles, and meta descriptions.

The 5 best product content generators in 2024

Now, to get down to examining the best options. The following five reviews are clearly not comprehensive, but they will pique your curiosity and encourage you to follow up with your own research.

1. Descriptionwise

Descriptionwise is a top-tier AI-powered product content generator known for its exceptional customisation and integration capabilities. It seamlessly integrates with major PIM systems and allows businesses to train the AI on their specific brand voice, ensuring consistency across all product descriptions. Descriptionwise also supports bulk generation, making it ideal for large catalogues. Its SEO features will result in improved search engine rankings, driving more traffic to your eCommerce store.

Key features:

  • Seamless integration with Major PIM platforms like Akeneo, Pimberly, and Sales Layer
  • Customisable brand voice training
  • Multi-language support
  • Bulk description generation
  • Built-in SEO tools

2. Numerous

Numerous is a versatile AI tool that excels in generating high-quality product descriptions quickly and efficiently. It integrates with both Microsoft Excel and Google Sheets, so users can perform various tasks, including sentiment analysis, hashtag generation, and SEO data retrieval. Numerous stands out for its ability to perform complex spreadsheet functions with simple prompts, making it a powerful tool for businesses of all sizes.

Key features:

  • Integration with Microsoft Excel and Google Sheets
  • Versatile functionality for multiple content types
  • Fast and efficient bulk generation
  • SEO-friendly content creation

3. Copy.ai

Copy.ai is known for its user-friendly interface and wide range of content generation capabilities. It offers over fifty workflows for different use cases, including product descriptions, blogs, social media posts, and ad copy. Copy.ai’s smart editor helps refine content, ensuring it is engaging and high-quality. It integrates seamlessly with platforms like WordPress, Shopify, and Zapier, making it a convenient tool for eCommerce businesses.

Key features:

  • Over fifty content generation workflows
  • Smart editor for content refinement
  • Integration with WordPress, Shopify, and Zapier
  • Customisable tone and style options

4. Writesonic

Writesonic leverages advanced machine learning algorithms to generate unique and engaging product descriptions. It offers a comprehensive platform with features like keyword suggestions, competitor analysis, and SEO optimisation. Writesonic’s intuitive interface makes it easy to use, even for those with limited technical expertise. It is particularly useful for creating high-converting landing pages and product descriptions.

Key features: 

  • Advanced machine learning algorithms
  • Keyword suggestions and competitor analysis
  • SEO tools
  • User-friendly interface

5. Jasper AI

Jasper AI, formerly known as Jarvis, can produce high-quality, engaging content quickly. Its unique “Boss Mode” feature allows users to customise content to match their brand voice and style. Jasper AI supports multiple languages and provides detailed SEO features. It is ideal for businesses looking to create content that resonates with their audience while improving search engine visibility.

Key features: 

  • Customisable “Boss Mode” for brand voice
  • Multi-language support
  • Detailed SEO optimisation
  • High-quality, engaging content generation

Final words

If your business is seeking the ultimate in product content generation, Descriptionwise offers unparalleled features and benefits. It helps you to avoid the pitfalls of manual description writing or insufficient oversight of AI-generated content. It also guarantees that your product descriptions are consistently high-quality, SEO-focused, and precisely tailored to your brand voice. What’s more, bulk generation and multi-language capabilities make it an excellent choice for business with large and complex product catalogues

Experience the power of Descriptionwise with our free trial today and get started on the journey towards transforming your product content creation strategy.

PIM & eCommerce systems with which Descriptionwise integrates

Descriptionwise integrates seamlessly with several major PIM solutions, including:

  • Akeneo
  • Salsify
  • Sales Layer
  • Plytix

That enables you to generate product content like descriptions, SEO titles, meta descriptions, and feature bullets – publishing them, trouble-free, directly into your PIM.

By automating the creation of product titles, descriptions, and meta descriptions, Descriptionwise will guarantee you the accuracy, consistency, and SEO excellence you need. Avoid the blockages and bearbugs of manual content creation and optimise your eCommerce performance to the max with Descriptionwise.

Try it out for yourselves. Experience the benefits of AI-powered product content generation – access our free trial and see the difference!