Discover the 5 Best PIM AI Tools in 2024 for Your Business

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4 min read

Artificial Intelligence is a true revelation for various business processes, and Product Information Management (PIM) is no exception. The integration of AI with PIM systems enhances data accuracy, streamlines processes, and provides actionable insights on the performance of your product data, making it a game-changer (and a must-have!) for ecommerce businesses. Taking advantage of AI technology, companies can automate what were previously unnecessarily time-consuming tasks: especially high-frequency and routine tasks. The result is improved data consistency, and the power to create personalised customer experiences, ultimately driving both efficiency and profitability.

In 2024, the eCommerce sector is more dog-eat-dog than ever, making it essential to fine-tune every aspect of your online store if you want to be pack leader. They keys to success are consistency, quality of data used, and creating a high-performing customer experience. One specific area where AI is transforming the way retailers create and manage product information is in the range and variety of content generation tools. Their compelling offering includes providing a seamless solution for crafting detailed, persuasive, and SEO-friendly content for each product page.

Below, we look at one of these product content generators, as well as highlighting a few more AI-powered tools which use the power of PIM-optimised data to boost your eCommerce performance.

A few words about AI-powered product description generation and PIM

An AI-driven product description generator which integrates with a PIM platform will reshape how a business manages its product content strategy. This tool uses natural language processing (NLP) and machine learning (ML) algorithms to mine your product datasets and create compelling, SEO-focused product descriptions, titles, and meta descriptions. Entirely automated, this process saves you time and resources (especially people hours) and gives you consistency and accuracy across all your product listings.

The 5 Best PIM AI Tools in 2024

Right now, several AI-powered PIM tools stand out for their innovative features and capabilities. Here are the five best AI tools which work alongside PIMs:

1. Descriptionwise

Descriptionwise is an AI-powered tool designed to create high-quality, customisable product content for both B2B and B2C markets. It seamlessly integrates with major PIM platforms like Akeneo, Pimberly, and Sales Layer, making it an ideal choice for businesses of all sizes. Descriptionwise offers:

  • Customisable content: Unique product titles, descriptions, and meta descriptions in bulk.
  • Multi-language support: Content generated in multiple languages, targeting a potentially global audience.
  • Alignment with brand messaging: You can train it to use a customised brand voice (tone and style), giving you the consistency across all product listings which reassures and pleases potential customers.
  • SEO performance: It will fully optimise output for search engines, enhancing searchability and organic traffic to your platforms.

2. ViSenze

ViSenze is known for its visual AI search capabilities, which help customers search for products using screenshots, photos, or saved images. It’s an ideal tool for enhancing product discovery and delivering personalised product experiences in eCommerce. Key features include:

  • Smart product tagging: Automatically tags and classifies products based on attributes like colour, size, and brand.
  • Cross-sell and upsell: Suggests complementary products or accessories to increase sales potential.
  • Integration: Seamlessly integrates with platforms like Shopify, BigCommerce, and WooCommerce.

ViSenze enhances the customer experience by offering an intuitive and efficient approach to product discovery, fuelling higher conversion rates.

3. Blueshift

Blueshift leverages AI to automate customer engagement across multiple channels, enhancing the lifetime value of your customers. It gathers and organises customer data to create useful profiles and optimise marketing efforts. Notable features are:

  • Customer data integration: Using data from CRMs, customer behaviour analytics, and self-service interactions.
  • Personalised marketing: Delivery of personalised messages and recommendations.
  • Channel optimisation: Determines the best communication channels and timings for maximum marketing impact.

Blueshift enables businesses to streamline their marketing strategies, improve customer engagement, and increase revenue.

4. Barilliance

Barilliance focuses on creating personalised online shopping experiences through AI. It predicts customer preferences and behaviours and triggers dynamic messages to encourage them to move forward in the purchasing process. Key features include:

  • Customer segmentation: Targeted messages based on customer behaviour and preferences.
  • Email integration: Easily integrates with email providers for seamless communication.
  • Social proof: Use live social proof (reviews, social media UGC) to build trust and encourage purchases.

Barilliance enhances conversion rates and customer loyalty with its tools to create tailored shopping experiences.

5. LivePerson

LivePerson specialises in conversational AI, automating customer engagement across various channels such as web chat, email, social media, and voice calls. Its features include:

  • Human-like interactions: Generates authentic conversation responses based on extensive data from customer interactions.
  • Multi-channel support: Engages customers through their preferred communication channels.
  • Centralised platform: For consistency, it manages all customer interactions on a single platform.

LivePerson enhances customer service efficiency, adds lustre to the customer experience, and supports increased sales opportunities through its personalised interactions.

To conclude

If you’re aiming to optimise your product information management and content generation processes, we’ve got the powerful AI-driven solution you need.

Descriptionwise plugs into your content merchandising process, minimising the time and cost of creating product descriptions, SEO copy, feature bullets and other content types.

  •  Connect Descriptionwise to your eCommerce platform or PIM
  • Produce content in bulk and publish automatically to your eCommerce platform or PIM
  • Generate any type of product content
  • Multi Language capabilities

PIM & eCommerce systems with which Descriptionwise integrates

Descriptionwise integrates seamlessly with several major PIM solutions, including:

  • Akeneo
  • Salsify
  • Sales Layer
  • Plytix

That enables you to generate product content like descriptions, SEO titles, meta descriptions, and feature bullets – publishing them, trouble-free, directly into your PIM.

By automating the creation of product titles, descriptions, and meta descriptions, Descriptionwise will guarantee you the accuracy, consistency, and SEO excellence you need. Avoid the blockages and bearbugs of manual content creation and optimise your eCommerce performance to the max with Descriptionwise.

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