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Using AI product descriptions to boost SEO

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Your eCommerce offer may have the best products or services, an outstanding workforce, finely-crafted marketing material, an extremely attractive and informative website, but if you’re not on the ball when it comes to Search Engine Optimisation, all this isn’t going to get you very far. Having the right kind of written information with astute keyword research backing it up is a crucial differentiating factor for online success.


AI product description generators come into their own in this respect. Apart from crafting excellent-quality product copy, you can train these tools to apply SEO principles to your eCommerce operations, ensuring that your digital shelf is prominent, relevant, and competitive online. Our article examines four areas where AI-powered product description generators boost your SEO performance, drive traffic (organic and other) to your channels, increase brand recognition, and positively impact your bottom line. So, let’s get to it.

What is an SEO product description?

It’s written content designed to inform potential customers about a product or service, convert these visitors into buying customers, and increase the product’s visibility in unpaid (‘organic’) search results. eCommerce businesses use SEO product descriptions on product pages to rank higher for relevant keywords in search engines.

How does an AI description generator help?

Effective Keyword Research

SEO campaigns succeed with the right keyword research strategy. Identify particular keywords and phrases which your target audience is searching for, and you can shape your website content copy so that it responds directly to their needs, thus driving more traffic and improving your rankings on search engine results pages (SERPs).

A tailored approach also focuses your efforts on feeding your generator with the right information it needs to create engaging and consistent content which will resonate with users, leading to higher conversion rates and increased revenue. In fact, you can model the underlying Natural Language Processing (NLP) capacity of the AI. Product descriptions to make it easier for Google’s AI page crawler to understand, so that it accurately categorises and ranks your products.

High-Quality Content Creation

Content marketing is the cornerstone of any SEO strategy, so creating informative, engaging, and high-quality content is the goal. Address the pain points and challenges for your target audience and you establish your brand and build a loyal following of engaged customers.

Train your AI product description generator in the following:

a) Optimise for target keywords

Whatever keywords you choose, incorporate them naturally.

Forcing keywords into your SEO product descriptions is a practice known as keyword stuffing. 

b) Prove the product’s value

To convince people to buy your product, show the value that’s in it for them.

Converting features into benefits – I don’t care that a vacuum cleaner has nylon bristles, but I certainly care that these bristles can “remove stubborn dirt and pet hair from carpets.”

Supporting claims made – When making claims, you need to back them up if your audience is to believe you. Build trust by avoiding making generic and unsubstantiated statements, such as a product being “easy to use.” Instead, tell them how to use it so they can come to that ‘ease-of-use’ conclusion themselves. 

Enhancing readability – Good SEO product descriptions are easy to read so that people can absorb the information more easily. Stylistically, the best descriptions:

  •   Replace complex words with shorter ones
  •   Eliminate redundant words for conciseness
  •   Have short sentences (under twenty words)
  •   Don’t use the passive voice
  •   Break up text design with spaces, headers, and bullet points

 c) Brand: The right tone of voice

The personality behind your brand’s writing style. Using it consistently consolidates your brand identity and engages your target. So, it’s important for your SEO optimised product descriptions. The AI tool analyses your text in real time and identifies sentences which don’t fit the criteria on which your target tone is based.

Quirky: Step into the whimsical world of our podcast where unicorns discuss the mysteries of the universe while sipping on rainbow lattes

Neutral: Our podcast delivers insightful conversations and captivating stories that cater to a wide range of interests and preferences.

Serious/Professional: Experience thought-provoking discussions and expert insights on pressing issues in our meticulously researched and professionally produced podcast series.


On-Page Optimisation

This process involves various techniques designed to optimises website content and structure so that it’s easier for search engines to crawl and index the pages.

Doing this increases a website’s visibility and ranking on search engine results pages, leading to more traffic and higher rates of engagement.

  • AI product description generators are also especially useful for meta titles and descriptions. Use them, because successful on-page optimisation not only helps search engines understand what your page is about but also entices potential visitors to click through to the site.
  • Incorporating header tags (used to separate headings and subheadings in website text) further improves the content’s readability and structure, so search engines better understand the hierarchy of information on the page.

{A brief addendum here: make sure your product descriptions are also mobile-friendly – mobile-device use for shopping is growing exponentially, so. bear in mind the limited screen real estate when devising your content marketing strategy.}

Analytics and Reporting

The other key factor is tracking and measuring the success of your SEO strategy so that you understand the impact of your marketing efforts and can make informed decisions regarding improving performance.

AI can analyse competitor sites and customer searches to determine the most effective keywords to target based on the target audience. The AI will produce natural-sounding content that organically incorporates those terms.

analytics features that track the performance of generated content, including metrics like click-through rates, conversion rates, and bounce rates. This data can help you evaluate the effectiveness of your product descriptions in driving traffic and conversions, allowing you to refine your SEO strategy accordingly.

AI-generated product descriptions can be game-changing for your eCommerce performance and goal attainment but use them mindfully to get the best results. Here are a few best practices for getting the most out of your AI product description generator:

  1.       Establish and apply specific guidelines
  2.       Input sufficient high-quality product data (“Quality in, Quality out”)
  3.       Track the quality and precision of output
  4.       Human insight and oversight still count.
  5.       Do your SEO due diligence!
  6.       Test, iterate, test, iterate…until you are satisfied.
  7.       Apply model and templates in bulk.

The Descriptionwise generator incorporates best practices in SEO to ensure high visibility for your products on search engine results pages, so you attract more organic traffic to your site. It also makes sure every description is unique, which minimises the risk of negatively impacting SEO rankings with duplicate content.

Descriptionwise provides a solid base for your product descriptions with the flexibility to tweak and personalise the content, so it better matches your brand’s voice and style. And as it learns from the input models, the better it gets! Click here for a free trial of Descriptionwise and see for yourselves the quality it can produce.