How to write SEO titles with AI

Guides
4 min read

Writing product titles and descriptions can be a challenging and time-consuming endeavour due to labour-intensive information production, proneness to human error, and effort needed to enhance content for SEO. Artificial Intelligence addresses these issues highly effectively by having the capabilities to deliver not only content (at scale for large numbers of SKUs) but also search engine optimised descriptions. This means eCommerce businesses can concentrate on growth while AI handles content creation.

Visibility is the key to sales in crowded online marketplaces. AI tools optimise product descriptions with relevant keywords, enhancing search engine performance and leading to increased discoverability and high-volume organic traffic. Our article helps you with the best practices when using AI tools to generate SEO titles as well as offering some practical examples of AI-generated SEO titles for products. 

AI and SEO that works

A high-quality SEO title with unique content serves as the initial contact between a product and potential online customers. Well-crafted titles act as powerful bait, drawing attention and influencing click-through rates. Numerous insights into SEO and digital marketing show that titles with targeted keywords not only rank products higher in search engines but also increase visibility to the target audience.

Moreover, an SEO-optimised title should be a concise advertisement for the product, crucial in the quick-decision online shopping environment. A compelling SEO title is about creating a first impression that aligns with customer interests and needs, enhancing conversion and sales.

Tips on best practices for creating SEO Titles with AI

Below is our choice of eight best practices for creating SEO-friendly titles for your eCommerce platform:

  1. Keep your titles short and concise: Make them short and crisp. Long titles are often shortened in search results, and this will impact negatively on the click-through rate (CTR). Best aim for a maximum of between 60 to 70 characters to fit within Google search results.
  2. Place the main keyword near the start: If you position the main keyword at the beginning it is generally more effective because Google prioritises early keywords. What’s more, it catches user attention fast.
  3. Optimise for multiple keywords: Include multiple related keywords in your title, making sure they flow naturally and are fully relevant to your page content.
  4. Avoid cannibalising keywords: If you create multiple articles or pages which are competing for the same keywords, all it does is dilute your SEO efforts.
  5. Craft engaging titles to boost CTR: The more compelling and appealing the title, the more likely it is to increase clicks in search results.
  6. Use benefit-driven phrasing: Wherever possible, incorporate the product or service’s benefits into your title tags, highlighting how it can improve users’ lives, so you increase organic clicks.
  7. Use branding where appropriate: if it’s well-recognised, include your brand name in the title. This increases clickthrough and brand recognition. Otherwise, keep focusing on those primary keywords.
  8. Make use of optimisation tools: SEO plugins like Yoast SEO can be helpful, especially if you’re using content management systems like WordPress. These plugins can provide suggestions as well as checking for optimising titles and meta descriptions.

Examples of ChatGPT-Generated SEO Titles

Let’s take a few examples of SEO titles generated by AI:

Example 1

Product: Aloa shower gel Skin and body care products. Retailer: Ecological, ethically sourced shower gel and skin care product range using natural plant-based ingredients.

Option a: “Eco-Friendly aloe shower gel: Ethically-sourced, plant-based skin care essentials”

Option b:“Natural aloe body wash: Sustainable and ethical skin care for conscious consumers”

Example 2 

Product: Veterinary anti-flea spray:

Option a: “Save Your Pet: Highly-effective anti-flea spray for unpretentious  use”

Option b: “Effective veterinary-grade anti-flea Spray: Fast-acting solution for pet health”

Example 3 

For a Catering Equipment Distributor (Commercial Ovens):

Option a: “Professional Taste: Innovative Ovens for Professional Catering Quality”

Option b: “Premium Commercial Ovens: Top-Grade Catering Equipment for Professional Kitchen Efficiency”

These SEO titles were rapidly generated by Chat GPT 4.0 with minimal product information input. The titles are serviceable, but as you see in product 2, option a, two words which stand out like sore thumbs are ‘Save’ and ‘Unpretentious’.   These aren’t the only potential issues, the message being, using a generic AI tool like Chat GPT is all well and good, but:

  • It cannot produce titles at scale, which is what more businesses will need.
  • Its language model input is not trained to be optimised for product information.

Final words: Descriptionwise

As AI advances, its adoption in industries like content creation and SEO optimization will become more commonplace. We know just how crafting convincing product descriptions and SEO titles is essential for professionals in high-level e-commerce management Make every product in your extensive catalogue shine with Descriptionwise’s AI-powered content creation. It seamlessly merges with major PIM platforms, we ensure high-quality SEO titles, product titles and product descriptions (continuous text or bulleted points) at an unparalleled scale. Captivating your audience with exceptional product narratives is the key step in the purchasing journey and Descriptionwise is fully optimised to work specifically on product information and can integrate with the leading PIM  software platforms like Akeneo, Saleslayer, Stibo Systems and Plytix. click here for your free trial and see how your eCommerce platform enhances its revenue-generating performance.

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