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How to write powerful product titles using AI tools

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Throughout the customer journey, there are various ways to stay competitive in eCommerce. Surprisingly, the quality of your product titles tend not to get so much attention, but they can significantly impact how successful you are in getting potential customers to the product page itself. Creating the perfect title involves a blend of creativity, SEO knowledge, and insights into your audience. For those companies who want to get ahead of the pack in a fast=-paced market, AI-powered product title generators are the ideal solution for simplifying the process. What they produce consistently are titles which are both compelling and optimised for search engines.

Our article explores just how you can leverage these AI tools to create powerful and effective product titles.

Why high-quality product titles matter

It’s the first thing potential customers see, so you want to attract attention immediately by conveying the essence of your product. An effective product title will be memorable, descriptive, and search engine-friendly. It’s setting the stage for the rest of the product page content and remember – it influencing not only human users but those all-powerful search engine algorithms.

Take great care to optimise with keywords – you don’t have many words to play with, so they really count here:

  • Search engine visibility: Incorporating relevant keywords (and avoiding certain ones) will enhance ranking in search results, increasing the likelihood of more organic traffic and click-through rates.
  • Customer Attraction: A title which is both catchy and informative grabs potential buyers’ attention fast, luring them into finding out more about your product.
  • Conversion rate: Clear and detailed titles improve conversion rates because customers (impatient and time-poor!) quickly understand what your product offers.

Characteristics of a good product title

Effective product titles focus on various key characteristics:

Descriptive and specific: Clearly indicate what the product is and its stand-out features.

Keyword-rich: Include relevant keywords that, after research, you know potential customers are likely to use in their searches.

Concise: Keep the title short and to the point, ensuring it’s easy to read and understand. Large eCommerce platforms have a limit of between 50 and 200 characters and as a rule of thumb, that’s what to aim for (‘Less is more’)

Unique and compelling: Differentiate your product from competitors’ by highlighting what makes it special (USP).

Attention: Ideally, you want words which awaken emotion, urgency, or curiosity to grab that most valuable of assets in eCommerce, attention. Examples include words such as “exclusive,” “limited edition,” “new,” or “bestselling.”

Social endorsement: Include phrases such as “top-rated,” or “customer favourite (1,245 customers bought this”. Leverage the human trait of following the herd, because social proof increases perceived value and credibility of products.

Scarcity and urgency: These dynamic words can trigger fear of missing out (FOMO), leading to immediate action by the customer. Expressions such as “limited availability,” “last chance,” or “last few left” leverage the psychology principle of scarcity, driving a purchasing decision ‘before they run out.’

Benefit-oriented language: Product titles that highlight benefits or solutions resonate more than simple describing the product. Focusing on the outcomes or advantages of using the product and how it improves life or solves a problem

Emotional appeal: This type of language draws out a stronger emotional response and increases the depth of engagement.

How AI product title generators work

AI product title generators use advanced algorithms and machine learning to create optimised titles. They trawl through vast amounts of data, including high-volume search terms, competitor titles, and user behavioural trends, to generate titles which are both SEO-friendly and alluring to customers. Here’s a generic breakdown of how they operate:

 

Data input: Feed in basic product information (main keywords, product description, key features).

Analysis: The tool analyses this data alongside research on existing trends and best practices in eCommerce title generation.

Generation: Multiple title options are generated, optimising for keyword placement, readability, and appeal.

Refinement: You can alter the generated titles, tweaking them to better fit your brand voice and specific requirements.

Optimising product titles with AI: Practical applications

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One of the key features of the best AI product title generators is their capacity for bulk generation. Businesses with extensive and complex inventories spend inordinate amounts of time and effort manually producing titles which may end up not being consistent across the catalogue. AI streamlines this process and guarantees all titles are both SEO-ready and consistent in tone.

For example, Descriptionwise offers a highly customisable AI-powered product title generator that integrates seamlessly with major Product Information Management (PIM) software platforms like Akeneo, Pimberly, and Sales Layer. As such, it can generate thousands of product titles extremely quickly, all keyword-rich and all totally aligned with your brand’s voice.

Keyword optimisation

Given the right training on reliable and trustworthy data, AI generators can identify and incorporate highly targeted and effective keywords into your product titles. By analysing current search trends and competitor data, the power of AI means titles get maximum visibility. On major platforms like Amazon or eBay, this can be a deal-maker, as keyword competition is fierce on these global platforms.

Customising titles for different marketplaces

Many large eCommerce platforms have varying requirements and best practices for product titles. An advanced AI title generator can customise titles to comply with such demands. For instance, titles for Google Shopping might emphasise different aspects of a product compared to those on Shopify or Amazon.

Using a tool like Descriptionwise means you can create platform-specific titles which adhere strictly to each marketplace’s guidelines. So, your products are presented optimally, no matter on which platform they are listed.

Avoiding common pitfalls with AI tools

We’ve established that AI tools can greatly enhance your product titles, but there are a few common pitfalls to avoid:

  • Over-optimisation: Don’t stuff your titles with too many keywords, as this can make them unreadable and spammy – something search engine algorithms will quickly pick up, impacting on your ranking.
  • Inaccuracies: Ensure that the titles you generate are an accurate description of your products. Misleading titles lead to higher bounce rates, negative customer experiences, and bad word-of-mouth for your brand’s lack of reliability.
  • Lack of human oversight: A flesh and blood human should always be available to monitor and review AI-generated titles, because AI is not infallible (there again, neither are humans). In any case, this oversight gives greater assurance that titles fit your brand voice and accurately represent your products. If they don’t more algorithmic training is needed using your reliable ;product data!

Use case: Enhancing conversion rates with AI-generated product titles

A recent case study involving an online retailer illustrates the effectiveness of using AI-powered tools for product title optimisation. Up to its implementation, the retailer, had simply copy-pasted titles from supplier data without incorporating the above recommendations. Consequently, it was struggling with low CTR and conversion rates. Once it started using Descriptionwise’s AI title generator to rewrite and refine its titles, its performance significantly improved across the two metrics. The AI-generated titles were more linguistically powerful and better optimised for search engines leading to higher visibility, more click-throughs, greater engagement, and higher conversion rates.

Our final words on the subject

 Now you’re ready to re-engineer your product titles, try Descriptionwise, the AI generator for not only product titles, but all your description needs – product, meta- and even SEO titles. Descriptionwise uses a powerful AI-powered tool which is designed specifically with eCommerce businesses in mind. Whether you’re a small retailer or a large distributor, Descriptionwise can help you create optimised, compelling product titles in bulk, as well as translate them into multiple languages if you’re thinking of going global