How to write eCommerce content with AI

Guides
4 min read

Creating compelling content is a must for any self-respecting eCommerce business looking to attract and retain its customers. With the inexorable rise of AI-powered generative tools, writing product descriptions, blog posts, and other content has become a piece of cake for the eating. Our short guide explores how to write eCommerce content with AI, highlighting the benefits, potential drawbacks, and best practices for using AI to extract the most from your eCommerce strategy.

The characteristics and types of eCommerce content

eCommerce content encompasses all written material which helps to inform, persuade, convince, and convert online visitors into customers. The principal types of eCommerce content are:

  • Product descriptions: Detailed write-ups highlighting the features, benefits, and specifications of a product.
  • Category pages: Overview pages that introduce a range of products within a specific category, often optimised with relevant keywords.
  • Blog posts and articles: Content that provides value to customers, such as how-to guides, industry news, or tips related to the products sold.
  • Meta descriptions and Product titles: Brief, SEO-friendly snippets that describe pages and help them rank in search engine results.
  • Landing pages: Standalone web pages designed to drive a particular action, like signing up for a newsletter or purchasing a product.

Understanding these content types is the key to knowing how to use AI to best effect when creating eCommerce content.

How to use AI to write eCommerce content

AI-powered tools streamline the content creation process for eCommerce businesses as well as enhancing efficiency and consistency. Here’s a quick primer on how you can use AI to write eCommerce content:

  • Automated product descriptions: AI tools like Descriptionwise can generate detailed, customisable product descriptions that capture the unique attributes of each item, saving time and ensuring consistency across large inventories.]
  • SEO-ed: AI can assist in identifying relevant keywords and incorporating them naturally into your content, improving your site’s visibility in search results.
  • Content personalisation: AI can tailor content to different audience segments, creating variations of product descriptions or landing pages that appeal to specific customer groups.
  • Content refresh and updates: AI tools can suggest updates to existing content, helping keep product descriptions and category pages fresh and relevant as market trends evolve.
  • Multilingual capabilities: AI can generate content in multiple languages, making it much easier for businesses to reach a potentially global audience.

The gains and potential drawbacks of AI-generated eCommerce content

What’s clear is that AI offers significant positives for eCommerce content creation, but it also has some potential drawbacks that we should be aware of.

Gains

  • Efficiency: AI can produce large volumes of content quickly, ideal for businesses with extensive product ranges.
  • Consistency: Can guarantee a uniform tone and style across all product descriptions and pages.
  • SEO benefits: AI tools can optimise content for search engines, boosting site visibility and the volume of organic traffic.
  • Cost-effectiveness: AI reduces the need for large in-house content teams, lowering overall costs.

Potential drawbacks

  • Lack of Human Touch: AI-generated content may lack the creativity and emotional appeal of content written by a human.
  • Quality Variability: While AI can produce accurate descriptions, the quality can vary, requiring human oversight and editing.
  • Dependency on AI Models: Free AI tools might not offer the advanced customisation and integration capabilities that paid versions, like Descriptionwise, provide.

eCommerce content and SEO

SEO is critical to the success of any eCommerce website. AI can assist in creating SEO-friendly content by:

  • Keyword Integration: Identifying the best keywords and incorporating them naturally.
  • Meta Descriptions and Titles: Generating compelling meta descriptions that encourage click-throughs.
  • Content Structure: Suggesting headings, bullet points, and other formatting techniques that improve readability and SEO.

AI-driven content creation will significantly enhance your SEO strategy, but human oversight is still important to double check that the content meets the required quality standards.

Best practices and use cases for using AI to create eCommerce content

To make the most of AI in your eCommerce content strategy, bear the following in mind:

  • Always review AI-generated content: Use AI to draft content, but always get a human editor to review it for accuracy, brand voice suitability, and readability.
  • Use AI for repetitive tasks: Let AI handle repetitive tasks, like generating product descriptions or refreshing outdated content, freeing up time for your team to focus on more strategic activities.

Use Case 1: Descriptionwise for product descriptions

A mid-sized retailer with thousands of products used Descriptionwise to generate unique, SEO-friendly product descriptions in minutes. This streamlined their content process, saving them countless hours and improving their site’s search engine rankings.

Use Case 2: Content localisation with Descriptionwise

A global brand used Descriptionwise to create content in multiple languages, ensuring consistency and relevance across different markets without the need for multiple content teams.

Final thoughts

AI is transforming the way eCommerce businesses approach content creation, offering efficiency, scalability, and SEO benefits. While free tools can provide a great starting point, premium solutions like Descriptionwise offer advanced customisation, seamless integration with PIM platforms, and higher quality outputs tailored to your specific needs.

Ready to elevate your eCommerce content? Book your demo of Descriptionwise today to find out for yourself exactly how our AI-powered content generator can streamline your content creation strategy. If your business is looking for superior customisation and integration, our paid version offers truly unmatched advantages in eCommerce content creation of the highest quality.

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