Copy.ai vs Descriptionwise: Which should you use in 2025?

Guides
3 min read

In 2025, the eCommerce sector is more competitive than ever, making it essential to fine-tune every aspect of your online store. AI-powered content generation tools are transforming the way retailers create and manage product information, offering a seamless solution for crafting detailed, persuasive, and SEO-friendly content for each product page.

Selecting the best platform for your needs can make a significant difference to your content strategy. This article compares two prominent contenders: Copy.ai and Descriptionwise. We’ll explore their value propositions, features, pros and cons, pricing, and ultimately provide a verdict on which tool might be the best fit for your needs in 2025.

Value Proposition

Copy.ai

Copy.ai is a versatile AI writing assistant designed to streamline the content creation process. It offers a range of pre-trained models that cater to various writing styles and tones, making it adaptable to different content needs. Whether you’re drafting a blog post, crafting marketing copy, or composing emails, Copy.ai aims to make the process quicker and more efficient. It supports over 95 languages and integrates with Zapier, allowing connections to more than 2,000 third-party apps.

Descriptionwise

Descriptionwise is tailored specifically for eCommerce businesses, focusing on generating high-quality product content for large catalogues. It offers secure, private access and integrates seamlessly with leading Product Information Management (PIM) systems like Akeneo, Salsify, and Sales Layer. Descriptionwise excels in bulk content generation, custom tone of voice creation, and multi-language support, making it ideal for businesses with extensive product lines and global reach.

Features Comparison

Copy.ai

  • Templates and Workflows: Over 40 workflow templates for various content types.
  • Unlimited Content Generation: No limit on content generation for paid plans.
  • Brand Tones: Unlimited brand voices to maintain consistency.
  • Multi-Language Support: Supports over 95 languages.
  • Integration: Integrates with Zapier and other third-party apps.
  • Content Ideas and Outlines: Generates content ideas and outlines to overcome writer’s block.

Descriptionwise

  • High-Quality Product Descriptions: Generates detailed and SEO-optimised product content.
  • Feature Bullets Generation: Creates SEO-friendly feature bullets.
  • Bulk Generation: Capable of generating thousands of descriptions simultaneously.
  • Multi-Language Support: Supports multiple languages for global reach.
  • Integration with PIMs: Seamlessly integrates with platforms like Shopify, Magento, and BigCommerce.
  • Custom Tone of Voice: Tailors content by training the tool to specific brand voices through a unique setup process.

Pros and Cons

Copy.ai Pros

  • Unlimited content on all paid plans.
  • Extensive range of templates and workflows.
  • Supports a vast array of languages.
  • User-friendly interface.
  • Valuable for a wide range of content types, including social media and email marketing.

Copy.ai Cons

  • Complex content takes longer to generate.
  • Requires fact-checking for accuracy.
  • No built-in plagiarism checker.

Descriptionwise Pros

  • Generates high-quality, SEO-optimised product content.
  • Capable of bulk generation, ideal for large catalogues.
  • Integrates with leading eCommerce and PIM platforms.
  • Supports multiple languages for global content creation.
  • Customizable tone of voice and brand-specific content generation.

Descriptionwise Cons

  • Higher initial cost compared to some generic AI tools.
  • Specific focus on eCommerce might not suit all businesses.

Pricing

Copy.ai

  • Free Plan: Limited to 2,000 words per month.
  • Pro Plan: $36 per month, allows up to five users.
  • Team Plan: $186 per month, designed for larger teams.
  • Enterprise Plan: Custom pricing based on specific needs.

Descriptionwise

  • Starter Plan: £299 per month.
  • Growth Plan: £699 per month.
  • Enterprise Plan: Custom pricing with unlimited content generations.

Verdict

Both Copy.ai and Descriptionwise offer robust AI-driven content generation capabilities, but they cater to slightly different needs. Copy.ai excels in providing a versatile tool for various marketing and content creation tasks, making it ideal for businesses that require a broad range of content types and multi-language support.

Descriptionwise, on the other hand, is tailored specifically for eCommerce businesses with large and/or product catalogues. Its ability to generate bulk, high-quality product content quickly and integrate seamlessly with major PIM and eCommerce platforms makes it the superior choice for businesses in this sector.

For businesses looking to enhance their eCommerce content strategy efficiently, Descriptionwise emerges as the better option. Its specialised features, integration capabilities, and focus on high-quality product content make it a valuable tool for scaling your eCommerce operations.

Start your free trial with Descriptionwise today and see how it can re-engineer your product content generation process and boost your eCommerce performance.

Book a Demo