Ahrefs vs Descriptionwise: Which should you use in 2025?

Guides
4 min read

AI content generation tools are becoming the go-to option for eCommerce businesses wanting to maximise efficiency and impress their customers with product content, However, deciding which tool suits their needs best can be a lengthy process. Our series of article compares two leading tools, in this case, Ahrefs and Descriptionwise, to determine which is the best fit in 2025. We’ll examine features, pros and cons, pricing, and ultimately provide a verdict on which tool stands out.

Value Propositions

Descriptionwise

Descriptionwise is an advanced AI-driven tool tailored specifically for eCommerce businesses, providing high-quality, SEO-optimised product content generation at scale. With features like bulk generation, multi-language support, and seamless integration with leading PIM and eCommerce platforms, Descriptionwise helps businesses efficiently create and manage product descriptions which will perfectly align with their brand voice and meet global market demands.

Ahrefs

Ahrefs is a comprehensive SEO toolset designed to enhance an eCommerce website’s search engine visibility and performance. Known for its powerful keyword research, backlink analysis, and site audit capabilities, Ahrefs supports businesses in raising their organic search ranking positions. Features like Rank Tracker, Content Explorer, and advanced competitor analysis provide actionable insights and data-driven strategies to boost a business’s digital shelf strategy and drive more traffic to the sales platform.

Features comparison

Ahrefs

Ahrefs stands out for its robust SEO capabilities, focusing on keyword research, backlink analysis, and site audits. Recently, it has moved into AI-powered tools with a free product description generator. Its key features include:

  • Keyword explorer: Executing advanced keyword research with traffic values and difficulty estimates.
  • Site explorer: Researching competitors, backlink tracking, and organic search traffic analysis.
  • Site audit: Scanning websites comprehensively to identify SEO deficiencies.
  • Rank tracker: Monitoring keyword rankings and performance trends.
  • Content explorer: Discovering high-performing content and link opportunities.

Descriptionwise

Descriptionwise is designed and tailored specifically for eCommerce businesses, focusing on generating product content at scale. It boasts several features designed to streamline content creation for the largest of catalogues:

  • High-quality product descriptions: Generating detailed and SEO-optimised product descriptions, feature bullets, product titles, and meta descriptions.
  • Bulk generation: Producing hundreds or thousands of product descriptions simultaneously.
  • Multi-language Support: Creating content in various languages for global markets.
  • Integration with PIM and eCommerce platforms: Seamless syncing with systems like Shopify, Akeneo, Salsify, and others.
  • Custom branded tone of voice: Adapting content output to align with a brand’s voice through custom setup and data modelling training.

Pros and cons

Ahrefs Pros:

  • Comprehensive SEO tools: Excellent for keyword research, backlink analysis, and site audits.
  • Detailed competitor analysis: Deep insights into competitor strategies.
  • Traffic values on keywords: Unique feature providing potential traffic insights.

Ahrefs Cons:

  • No free trial: Limited opportunity to assess the full range of features before committing.
  • Higher pricing: More expensive compared to some competitors.
  • Learning curve: Interface can be complex for new users.
  • Limited integrations: Fewer integration options compared to other tools.

Descriptionwise Pros:

  • eCommerce specialisation: Optimised for creating high-quality product content of various types.
  • Bulk content generation handles large and complex catalogues efficiently.
  • Multi-language support: Easily generates content in multiple languages.
  • Seamless integrations: Connects well with major PIM and eCommerce platforms to ensure high-quality data input.
  • Custom tone of voice: Tailors content to align with brand identity.
  • Free trial: Allows potential customers to test-drive before committing.

Descriptionwise Cons:

  • Niche focus: Primarily designed for eCommerce, so may not suit other content needs.
  • Higher starting price: More expensive initial plans compared to some competitors.

Pricing

Ahrefs Pricing:

  • Lite Plan: $83 per month (billed annually), includes essential SEO tools but limited keyword lists and features.
  • Standard Plan: $166 per month (billed annually), offers more comprehensive features and higher keyword limits.
  • Advanced Plan: $333 per month (billed annually), includes full access to all features and higher limits.
  • Enterprise Plan: Custom pricing for extensive needs and additional features.

Descriptionwise Pricing:

  • Starter Plan: £299 per month for 250 content generations and one user.
  • Growth Plan: £699 per month for 1,000 content generations, unlimited users, and custom content types.
  • Enterprise Plan: Custom pricing for unlimited content generations and full integration with PIM and eCommerce platforms.

Verdict

Both Ahrefs and Descriptionwise offer powerful features tailored to different needs. Ahrefs is an excellent choice for businesses focused primarily on improving their SEO performance, offering a comprehensive suite of tools for keyword research, backlink analysis, and site audits. Its detailed insights and robust analysis capabilities make it ideal for developing and refining SEO strategies. Its AI product content generator is free and lacks advanced features to hone and craft brand-specific or specialised content.

However, for eCommerce businesses with extensive product catalogues, Descriptionwise stands out. Its capacity for generate very high-quality, SEO-optimised product content at scale, coupled with seamless integration with PIM and eCommerce platforms, makes it the superior choice when it comes to managing large volumes of product data.

Descriptionwise’s focus on bulk generation, multi-language support, and custom tone of voice ensures that businesses can efficiently create and manage product descriptions that resonate with their brand and audience.

If your business needs a powerful tool to streamline product content creation and enhance your eCommerce operations, consider trying Descriptionwise. With its tailored features and integrations, it may be the perfect solution for your needs. Start your free trial today and experience the efficiency of AI-driven content generation.

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