How to translate product titles with AI

If your business is planning to expand into international markets, a major task is translating your content into other languages. This includes your product titles, an important calling card for those customers you’re looking to attract. Accurate translation of titles is obviously crucial for eCommerce success, and those companies thinking ahead are leveraging AI for this task.

Using AI not only enhances efficiency but also optimises titles for local SEO, powering higher visibility and ranking, leading to more sales opportunities. Our compact guide explores the best practices, benefits, and real-world use cases for AI-translated product titles.

Product titles: key characteristics

Product titles play a pivotal role in eCommerce because they exert a strong influence over customer behaviour, they fine-tune search engine optimisation (SEO), and they can boost conversion rates. A well-crafted product title is often the first touchpoint between the product and the customer, making it a key element in driving click-throughs and customer engagement.

The key characteristics of effective product titles include:

• Clarity and relevance: Titles must clearly describe the product, including its primary attributes and benefits, ensuring customers immediately understand what is on offer.
• Keyword optimisation: Including relevant keywords improves a product’s visibility on search engines, which will inevitably attract higher volumes of organic traffic.
• Conciseness and Appeal: The best titles are concise yet compelling, designed to capture attention without overwhelming the customer with detail.

Given the ease with which companies can enter a global market, there’s a growing trend for international eCommerce, so product titles need to be translated into multiple languages, with the nuances in terminology that local suitability brings. AI-driven tools provide a highly efficient way to generate, optimise, and translate product titles for global (and localised) audiences.

How to use AI to translate product titles – best practices

Translating product titles with AI involves leveraging advanced algorithms that understand linguistic nuances, customer preferences, and market trends. Below, we look at a few some best practices for using AI to translate product titles effectively:

• Choose the right AI tool: Not all AI translation tools are created equal. Look for solutions that integrate natural language processing (NLP) and machine learning to ensure translations are accurate and contextually relevant. Tools like Descriptionwise offer customisable options that go beyond basic translation by optimising titles for local SEO.
• Incorporate localisation: Translation goes hand-in-hand with localisation. AI tools should be capable of adapting product titles not just to the language but also to cultural and regional nuances, as that’s what will make the titles resonate with a localised target audience.
• Automate keyword integration: AI tools can analyse search trends in different markets and suggest appropriate keywords for translated titles. Thus, your product titles remain optimised for search engines, even in a variety of languages.
• Proofread and refine: AI can produce highly accurate translations, but you still need to apply manual, human oversight. Ensure that the translated titles make sense, maintain their appeal, and align with the brand’s tone.
• Use visual AI editors: Certain tools offer visual editing options that allow you to view and tweak translations directly on your website, ensuring the final presentation is flawless.
• Customise AI settings: Use AI tools that allow adjustments for tone, formality, and brand voice to maintain your brand’s identity across different languages.
• Test and Iterate, test and iterate: Continuously test translated titles using A/B testing to find the most effective options. Adjust the translation based on performance data so you maximise potential conversions.

The gains and potential drawbacks of AI-translated product titles

Gains:

• Efficiency and scalability: AI-driven translation allows businesses to manage large volumes of product titles quickly, making it ideal for stores with extensive inventories.
• Consistent quality: AI ensures consistency across translations, maintaining a uniform standard that enhances a brand’s credibility.
• SEO-driven: AI tools can integrate region-specific keywords, improving visibility on local search engines and attracting targeted traffic.
• Cost-effective: With AI, you don’t need dedicated translation teams, so it’s a highly cost-effective solution even for small and medium-sized businesses.

Potential drawbacks:

• Contextual errors: AI may occasionally misinterpret context or subtle cultural nuances, leading to awkward or incorrect translations.
• Over-reliance on automation: Solely depending on AI without manual checks can result in errors slipping through, potentially harming your brand’s image.
• Lack of Creativity: AI-generated translations may sometimes lack the creative touch (the ‘X’ factor that human translators bring, affecting the emotional appeal of the titles. However, as it learns, the tool becomes surprisingly effective in this respect.

Two use cases for using AI to translate product titles

• Global Market Expansion: A fashion retailer using Descriptionwise can effortlessly translate product titles into multiple languages, ensuring each title is optimised for local markets. This allows for seamless expansion into new regions, boosting international sales.
• Seasonal Promotions: An electronics brand running a global promotion can use AI to quickly generate region-specific titles that incorporate local holidays and trends. This guarantees that the product titles are timely and relevant, driving engagement and sales.

Final thoughts

Translating product titles with AI is a genuine game-changer for eCommerce businesses who are scaling their business to expand their reach with the strong possibility that their conversion rates abroad can match domestic performance. Tools like Descriptionwise, specialised in eCommerce content, provide a unique advantage by offering highly customisable, AI-powered product content generation that seamlessly integrates with major Product Information Management (PIM) platforms like Akeneo, Pimberly, and Sales Layer.

Whether you’re a B2B manufacturer or a B2C retailer, Our Descriptionwise tool can help your product titles outperform the competition through enhanced appeal and straightforward searchability in any language. Take advantage of our demo today and explore the power of our paid version, which offers advanced customisation features that free generators simply can’t match. Take the leap into the limelight and go international with your product titles with the power of Descriptionwise.