How to translate product descriptions with AI
If you’re planning to expand your eCommerce business into new markets, you’re going to need to localise product content for different territories – that largely means translating product descriptions. With the emergence of AI’s power in this area, the translation process has become more efficient, scalable, and accurate, empowering businesses to connect with global customers effortlessly.
Our article analyses how AI can streamline the translation of product descriptions, why it is beneficial, and how using advanced tools like Descriptionwise can take your translations to a higher quality level, with resulting benefit to the bottom line.
Benefits of translating product descriptions with AI
1. Efficiency and scalability
Translating product descriptions manually is a time-consuming task at best, especially for businesses with extensive inventories. AI-powered translation tools automate this process, so you can translate hundreds or thousands of product descriptions simultaneously. AI tools have the capacity to generate high-quality, contextually accurate translations within seconds, enabling eCommerce businesses to expand rapidly into multiple markets without being bogged down by translation delays. This is an especially advantageous factor for businesses with limited resources or smaller teams, because AI solutions will handle your bulk translations easily.
2. SEO
AI translation tools not only translate content but also enhance it for search engine optimisation (SEO). By analysing competitor sites and search behaviour data, AI can integrate region-specific keywords tohelp improve your product’s ranking on local search engine result pages (SERPs). Optimising product descriptions for SEO in different languages guarantees that your products are more discoverable in international markets. For instance, AI-generated descriptions can include long-tail keywords that match local search trends, driving more organic traffic to your site.
3. Cost-effective and fast
AI-powered translation tools provide a cost-effective solution compared to hiring human translators, especially for businesses operating on tight budgets. While the overall quality of AI translations has improved dramatically in the last few years, there are two tiers of AI options available – free and paid. Free tools are often ideal for small-scale projects or businesses in the early stages of internationalisation. However, to guarantee consistently high-quality translations that reflect the nuances of local markets, investing in paid AI translation tools, like Descriptionwise, becomes critical as your business grows.
4. Multilingual and culturally relevant translations
AI translation engines, such as those used by Descriptionwise, can handle multiple languages simultaneously, translating product descriptions into various languages in seconds. Moreover, advanced AI models can identify cultural nuances, ensuring that product descriptions not only use the correct language but also resonate with local audiences. This is especially important when entering new regions where language alone isn’t enough to connect with potential customers. Culturally appropriate product descriptions enhance trust among your potential customers, thereby making increased conversion rates more likely.
5. Integration with PIM platforms
Product Information Management (PIM) platforms are powerful suites which support businesses in managing product data, and AI translation tools can easily integrate with PIM systems to streamline the workflow. Descriptionwise integrates seamlessly with popular PIM platforms like Akeneo, Pimberly, and Sales Layer, allowing you to translate and update product descriptions across your entire catalogue effortlessly. This kind of integration ensures that your product data is always consistent and up-to-date, minimising the time spent manually editing and inputting translations across various platforms.
Free AI tools vs. paid solutions: why Descriptionwise stands out
Free AI translation tools, such as Google Translate or Copy.ai, are certainly appealing, largely due to their accessibility and ease of use. These tools are excellent for simple translations and small businesses with limited needs. Having said all that, they have their limitations when it comes to accuracy, control, and customisation, often lacking the ability to fine-tune translations or adapt to brand-specific terminologies. This can lead to inconsistencies and potential misunderstandings in product descriptions – to avoid at all costs!
Conversely, paid AI translation tools like Descriptionwise offer a range of enhanced functionalities, including:
- Customisable translations: tailorable translations to suit your brand’s tone and voice in any available language, ensuring consistent messaging across markets.
- Improved accuracy: providing higher-quality translations with better contextual understanding, essential for technical products or niche industries.
- Advanced features: features like glossary integration, bulk content translation, and API access, make it much easier (not to mention faster) to manage large volumes of translations without compromising on quality.
- Optimised for eCommerce: Tools like Descriptionwise focus on creating product descriptions which are both optimised for search engines and tailored to the specific demands of eCommerce businesses, resulting in higher engagement and conversion rates.
How to start using AI for product description translation
Step 1: Choose the right AI tool
To begin, select an AI tool that fits your business needs. Whether you’re looking for a free option for light use or a more robust, customisable solution like Descriptionwise, ensure the tool supports the languages you need and integrates with your current workflow.
Step 2: Upload product information
Most AI tools allow you to upload product information directly into the system. With Descriptionwise, you can either import product data via PIM integration or manually input product details into the platform.
Step 3: Translate and customise
Once the product details are uploaded, the AI will generate translations almost instantly. For best results, review the translations and make necessary adjustments to align them with your brand’s style and tone. Paid tools like Descriptionwise allow for in-depth customisation, making this step faster and more efficient.
Step 4: Publish
After reviewing the translations, publish the updated product descriptions directly on your eCommerce platform. Thanks to integration with PIM systems, updates are reflected automatically across all channels, ensuring consistent messaging.
Last words: Empower your business with Descriptionwise
AI-powered translation tools are transforming eCommerce business reach, in terms of potentially global audiences. From efficiency to scalability, the advantages are clear. However, selecting the right tool makes all the difference in the quality and effectiveness of your translated content.
With Descriptionwise, you can take your product descriptions to the world – not only are they accurately translated but they’re also optimised for search engines and tailored to local markets. Sign up today for your free trial and discover how Descriptionwise can turbo-boost your international presence, or upgrade to the paid version for even more powerful, customisable features so you can ensure you conquer the globe!