5 best SEO content generator tools in 2024

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5 min read

To maximise the chances of success in eCommerce, SEO has become a key factor in generating the people you are wanting to sell to. Any eCommerce merchant should be investing time and money in fine-tuning the process of improving their website to increase its visibility in Google, Microsoft Bing, and other search engines

Whenever people search for:

  • Products you sell
  • Services you provide
  • Information on subjects in which you have in-depth expertise and/or experience

…the better visibility your pages have in search results, and the more likely your link to a landing page is to be found and clicked on. The end goal of search engine optimisation is to attract these visitors, convert them to customers or clients in the first instance, and keep them coming back.

Today’s article examines:

  • the benefits of AI tools for SEO.
  • how to use such tools.
  • the best five tools on the market.

An SEO micro-primer

The five principal drivers behind SEO are:

1. Keywords: The most frequently used terms and phrases that people enter in the search box when seeking specific information. Naturally, you need to know what these words are.

2. On-page optimisation: making individual web pages as friendly as possible to content, images, meta tags, title tags, and URL structure, to rank higher and earn more relevant traffic in search engines.

3. Off-page optimisation: actions outside of your website to improve search engine rankings, such as link building, social media promotion, influencer outreach, or shareable content.

4. Content: Search engine algorithms like high-quality, unique, and informative content – consistently creating new and valuable content attracts and engages more visitors. It’s certainly not a cliché to say, ‘Content is King’ (or Queen, or Royal Personage).

5. User experience: An increasingly significant part of the product (and customer) experience, sites providing a positive UX rank higher in search results than those that don’t – that is, site loading speed, mobile-friendliness, ease of navigation, page structure, and how your content is organised.

An SEO strategy is not a one off – you should be constantly monitoring, testing, and adapting content to changes in search engines’ algorithms.

What does AI bring to the SEO table?

In the last couple of years, AI has emerged as a game-changing force for SEO. As it can automate and enhance various aspects of content creation, it gives businesses the power to enhance their digital shelves efficiently. AI-powered SEO content generator tools in 2024 offer several tangible pros, not least of which, how they streamline the content creation process, enabling businesses to produce high-quality, SEO-focused content quickly and to great effect.

Let’s dig down into the specifics of these benefits.

Benefits of AI for SEO

In 2024, there are a number of AI tools with SEO content generation built in as a feature, designed to address several areas:

  • Greater efficiency: AI tools automate repetitive tasks such as keyword research, content generation, and performance analysis. That allows marketers to focus on strategic planning and creative work rather than spending vast amounts of time crafting copy manually.
  • Improved content quality: AI uses advanced algorithms to make sure content is not only engaging but also adopts SEO best practices, such as keywords tailored to your audience(s). This increases the likelihood of ranking high on SERPs (Search Engine Results Pages).
  • Data-driven insights: AI tools can generate actionable insights based on real-time data (like customers, product performance, click-through rate) so marketing teams can make informed decisions about amending content strategies.
  • Scalability: AI-powered tools can generate content at scale – a boon for businesses with high volumes of SKUs, or who are aiming to expend their digital footprint rapidly.
  • Fine-tuning: AI is continuously analysing performance of your content, and suggesting improvements so that it remains relevant and effective even as SE algorithms and market conditions change.

How AI product content generators work for SEO

AI product content generators leverage machine learning and natural language processing (NLP) to create and optimise content. They analyse vast amounts of data, including user search behaviour, keyword trends, and competitor content, to generate recommendations and content which align with SEO best practices. Here’s a typical workflow:

  • Keyword research: The tool identify high-performing keywords and phrases relevant to your niche.
  • Content generation: Using NLP, the tool generates coherent and engaging content tailored to the keywords identified.
  • SEO: Content is further enhanced with appropriate keyword density, meta descriptions, and internal linking to enhance its ranking.
  • Performance analysis: AI track the content’s performance, identifying areas for attention and recommendations for continuous improvement.

5 Top AI SEO content generator tools in 2024

So, what tools can you consider? This is not an exhaustive breakdown, but here are what we see as the top AI SEO content generator tools in 2024:

1. SurferSEO

SurferSEO excels in comprehensive SEO analysis and optimisation tools. It offers advanced algorithms which can dissect keywords, competitor content, and user intent to fine-tune your content for search engines. Good for SEO professionals, it enhances content quality and SEO performance with ease.

Pros:

  • Extensive SEO analysis
  • User-friendly interface

Cons:

  • Limited content generation functionalities

2. Frase

Frase is a tool that optimises content creation workflows. It’s particularly good at content optimisation and is able to provide intuitive AI assistance, making it a favourite among content marketers. Frase integrates seamlessly with various platforms, enhancing its usability.

Pros:

  • Advanced content optimisation
  • Intuitive AI assistant

Cons:

  • Relatively high pricing tiers

3. Writesonic

Writesonic offers versatile content generation tools with customisable templates. It supports various content types, including blog posts, marketing content, and product descriptions. Writesonic is known for its adaptability and user-friendly interface, making it suitable for startups and bloggers.

Pros:

  • Versatile content generation
  • Customisable templates

Cons:

  • Occasional fluctuations in output quality

4. Descriptionwise

The Descriptionwise tool specialises in AI-powered product description, meta description, and title generation. It is specifically designed for eCommerce businesses, offering highly customisable content to align with the brand voice. Apart from SEO capabilities, Descriptionwise integrates seamlessly with major Product Information Management (PIM) platforms, supports bulk content generation for scaling, and can generate content in multiple languages.

Pros:

  • Highly customisable content
  • Seamless integration with PIM platforms

Cons:

  • Primarily focused on eCommerce

5. AISEO

AISEO combines potent natural language generation capabilities with comprehensive keyword research tools. It is suitable for businesses which prioritise AI-driven content generation and SEO strategies. It has a steep learning curve but offers powerful features for those willing to invest the time to master it.

Pros:

Potent NLG capabilities
Comprehensive keyword research tools

Cons:

Steeper learning curve than most for non-techies

…and finally

AI integration with SEO strategies is continuing to transform how businesses approach content creation and optimisation, and among the top AI SEO content generators in 2024, Descriptionwise stands out for its specialisation in eCommerce content. It does away with the common challenges associated with manual content generation while ensuring you get high-quality, SEO-friendly output, The bottom line is that Descriptionwise supports businesses in streamlining their content processes, achieving better SEO results, expanding the volume of organic traffic clicking through to the site, and selling more products!

Don’t just take our word for it – explore the benefits of Descriptionwise by accessing your free trial – you’ll see just how it can perfect your eCommerce content strategy.

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